Baking for your family since 1949.

Heritage

Rolling back the years

Sheldon’s was started by the Master Baker Harold Sheldon. As it grew and became successful, his son Graham Sheldon took over the reins and built the business to greater heights. Nowadays, Graham is still behind his desk, but his son and daughter, Lee Sheldon and Sarah Sheldon, have joined him to help run the business and it continues to go from strength to strength.

Baking History since 1949

Baking History since 1949

1924
Harold and Horrocks horse

Harold Sheldon joins the baking trade.

Harold Sheldon joins the baking trade.

On leaving school, young and began work as a baker for Horrock’s bakers in Goodier Street, Newton Heath, Manchester. Harold learned the basics of the baking trade and also worked as a van boy helping on deliveries. Never one for standing around idly, when he wasn’t baking or on the vans, Harold worked as a stable boy to the horses that used to pull the bread vans.

1939

The Delivery Man.

The Delivery Man.

Harold soon progressed to become a delivery man with his own round, making door to door deliveries by horse and cart to his customers in Failsworth, Chadderton and Oldham. The horse knew the route so well, he could travel the route without Harold having to touch the reins.

1939

The Soldier.

The Soldier.

On the outbreak of war, Harold enlisted in the Royal Signals Regiment, serving as a motorcycle dispatch rider based in Salisbury where his wife, Bertha and daughter, Audrey (Graham’s sister) moved to be near him.

1942
Harold returns home

Back Home.

Back Home.

Following a nasty motorcycle accident, Harold was medically discharged from the army due to the seriousness of his injuries, and moved back to Manchester. After a lengthy recuperation, he rejoined Horrock’s in his previous job.

1949
bertha and independent bakers

Out on his own.

Out on his own.

Harold left to set up his own bread and confectionary wholesaling business – using products from the numerous independent bakers he’d grown to know.

…and then there were three.

Through Harold’s drive and determination, the business grew considerably; drafting in his brother Bob and brother in law-Harry Shields to help, Harold saw his vans travelling the winding old roads to Blackburn and Huddersfield every day.

1954
Graham and his Dad 1952

Focus, focus, focus.

With the business growing in all directions, the brothers decided to sell 9 of their 12 vans as going concerns, so they could concentrate on growing the core of the business and doing more of what they were best at.

1964
Oven bottom muffin

Baking history

Baking history

The most popular product by far was the Lancashire Oven Bottom Muffin –selling like hotcakes in almost every market in their area. Harold knew a Good Thing when he saw it and went into partnership with one of his former suppliers, Arthur Leigh, who had a bakery on Ashton Old Road in Manchester – Building the whole business around the now famous Oven Bottom Muffin!

1967
Graham Sheldon as a young adult

It just keeps growing

It just keeps growing

Demand was so great that they moved to a bigger bakery on Clayton Lane, Openshaw, Manchester. Harold’s son, Graham Sheldon, joined the business as a van man to help satisfy the growing throng of customers.

1969

And growing

… and growing

Another bakery was acquired in Dukinfield.

1970

Finger beckon

Fingers beckon

Seeing another opportunity, the business launched into production of finger rolls.

Talk to us

Sheldons Wholesale Bakers Ltd
10 Stainburn Rd
Openshaw
Manchester
M11 2GW

Telephone: 0161 223 6276
Fax: 0161 223 4410
Email: enquiries@ghsheldon.co.uk

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